It shows clients and teams exactly what’s working — and what isn’t. Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries. He enjoys trying and testing every aspect of SEO and believes in a data based approach.
- Look for patterns in user queries and the performance of existing pages.
- In these cases, organic results are often pushed further down the page.
- But if you already created a project without enabling expert options, no worries.
Use this SEO audit checklist to get more traffic and rank higher
The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step. Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked.
Step 4: Fix redirects
Despite all the tools available, creating menus that users and bots love still requires a human touch. So take your time to plan out your navigation elements carefully. Firstly, you will need to access Google Search Console, which is the go-to tool for getting basic audit data and assessing your rankings from Google’s perspective.
If you’re dealing with a penalty, my advice is to thoroughly audit your site—look for thin or ineffective content, bad backlinks, or technical issues—and tackle those step by step. With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks. Or SEO Anomaly how technical issues could be holding your keyword performance back. SEO audits, whether completed in-house or externally with an agency, are often worth it.
Simply enter the URL you want to analyze into the search bar, and the tool will generate a report with insights. The benefit of using WebSite Auditor to audit Core Web Vitals is that you perform a bulk check for all the pages at a time. You receive up-to-date data from Google, relevant to the moment. If you see affected pages, follow the recommendations on the right to improve your website performance.
