Similarly, if you run a service-based or platform-based business website, your focus content will be more informational. In that case, answer FAQs common questions, create listicles, and code them as part of your schema markups to get a featured snippet on Google. I use the AIOSEO Free Headline Analyzer to create optimized and catchy blog headlines.
Learn more about image SEO and video SEO with our in-depth guides. A medical article needs professional language, while a cooking blog can be more conversational. If someone asks “what is concept” give the definition immediately. Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you.
On-Page SEO Packages
One of the BHS Links other facets of improving your site’s on-page SEO is creating SEO-friendly URLs. The H1 tag is sometimes referred to as the most important tag on a webpage. Keyword usage is the first thing you should consider when optimizing content. Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs.
Technical stuff
According to Backlinko’s analysis of 5.2 million websites, webmasters can improve a site’s loading speed by moving to a faster host. Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content. Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content.
- When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles.
- The golden rule with keyword research is to find keywords that have got a lot of search volume, but very low competition.
- Once again, Google has a Mobile Friendly Test tool that you can use to check yours.
- On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings.
- Mastering on-page SEO is essential for improving search engine visibility and user experience.
You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc. Some rich snippet types are only available to pages that use this markup. Image alt text helps search engines understand and index images properly. It’s also imperative for users with screen readers because it improves the image’s readability.
Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search. They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against.
Tools such as the Blog Topic Generator can not only suggest topics but also provide search volume data for the keywords you plan to use. Incorporating primary keywords throughout the page will ensure you optimize your content for the highest exposure on search engines. You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page.
Why Does On-Page SEO Matter?
Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Discover the ideal category for your keyword, uncover brand new topics and build a topically aligned website to become an authority in your field. Start with any keyword to identify the category and receive topically relevant suggestions.
You can use hyperlinks to send users to your Contact Page, your online store or to any other place. These are clickable words that take users directly to a different page. Use links to send your readers to other relevant blog posts, to your About page or to the purchase page for a specific item you’re selling online. Combining the two ensures your brand messaging is aligned and streamlines your marketing efforts to enhance online visibility and boost search engine rankings.